BRAND GUIDELINES · CONFIDENTIAL

The Warden AN INSPIRANTE PRODUCT

Designed by Rahul N Bangera

Brand Story

The Warden is a hostel management platform by Inspirante, built for both administrators and students. The name carries authority, trust and guardianship — a warden is the keeper of a place. The brand identity reflects this: structured, modern, and instantly recognisable whether on a phone screen or a printed document.

Designed by Rahul N Bangera

The Two Icons

Both icons were selected from a 10-direction exploration for their ability to communicate 'hostel app' at a glance.

Option 6

Roof + W

Roof signals shelter
W anchors the brand
Scales cleanly to 16px

Option 10

Room Tag + W

Tag = hostel room identity
W inside = brand mark
Unique and ownable

Designer Recommendation

Use Option 10 as the primary app icon — it reads 'hostel' immediately.
Use Option 6 as the favicon / 16px context — cleaner at tiny sizes.

Icon Scale

96 × 96

64 × 64

40 × 40

28 × 28

16 favicon

Colour Palette

Four colours were explored. Each serves a specific role in the brand system.

#f97316

Original Orange

Primary brand colour. Matches the Inspirante website. Safe, consistent, warm and energetic. The baseline of the entire identity.

#e8620a

Deeper Orange

One notch darker. More grounded and premium-feeling. Ideal for print, formal contexts, and anywhere the brand needs to feel more authoritative.

#ef4444

Red

Caution: red signals error / alert in iOS and Android design systems. Not recommended as brand primary. Reserve strictly for error and warning UI states.

#f05a28

Orange-Red

The sweet spot. Warm orange energy with a red edge. Distinctive and ownable — not found in any standard colour library. Best choice for the primary app icon.

All Colour Iterations — Option 10 (Room Tag + W)

Light background

The Warden #f97316

The Warden #e8620a

The Warden #ef4444

The Warden #f05a28

Dark background

The Warden #f97316

The Warden #e8620a

The Warden #ef4444

The Warden #f05a28

Recommended Colour Combination

Primary (app icon, CTAs, highlights): #f05a28 — Orange-Red
Secondary (website consistency): #f97316 — Original Orange
Avoid #ef4444 as brand colour — reserve it strictly for error / warning states.

Logo Lockups

Horizontal lockup is the primary configuration. Use the standalone icon only at 32px and below.

On white background

The Warden AN INSPIRANTE PRODUCT

On dark background

The Warden AN INSPIRANTE PRODUCT

On brand colour background

The Warden AN INSPIRANTE PRODUCT

Navbar / Header

Light

Dark

Usage Guidelines

DO

Use only approved colours: #f05a28 or #f97316.
Pair the icon with the wordmark in any context above 40px.
Maintain clear space equal to the icon's corner radius on all sides.
Use the dark lockup on backgrounds darker than 50% grey.
Use standalone icon (no wordmark) only as favicon or app icon.
Keep 'An Inspirante Product' tagline in all primary placements.

DON'T

Do not recolour the icon outside the approved palette.
Do not stretch, skew, or rotate the logo.
Do not place the logo on a busy photographic background.
Do not use #ef4444 (red) as brand colour — reserve for errors.
Do not recreate the icon in a different style or weight.
Do not remove the 'An Inspirante Product' tagline from official materials.

Typography

Wordmark / Headings	Playfair Display Bold	Serif, premium, trustworthy
'The' prefix	Playfair Display Italic	Softens hierarchy, adds elegance
Tagline / Labels	DM Sans Light, tracked +22%	Clean, modern, airy
UI Body Text	DM Sans Regular / Medium	Legible at all sizes

Credits

Brand identity designed by Rahul N Bangera.

A product of Inspirante — built for hostel administrators and students.

Version 1.0 · 2026

For questions about brand usage, contact Rahul N Bangera at Inspirante.
This document is confidential and intended for internal use and authorised partners only.